Jun 20

The recent Augmented Reality Event brought ideas that have been bubbling away in the background of mobile and web development a bit more out into the open. Things seem to be getting interesting in the world of Augmented Reality. Science fiction author Bruce Sterling opened the event by describing Augmented Reality as being not at it’s dawn, but at it’s 9:00am and in need of a coffee.

http://www.vimeo.com/12351044

It’s reminiscent of the interest in Virtual Reality technologies that took off a couple of decades ago.

1992 saw the publication of Neal Stephenson’s novel Snow Crash in which the physical world and the virtual world of the Metaverse affected each other. The same year that saw publication of Howard Rheingold’s “Virtual Reality: The Revolutionary Technology of Computer-Generated Artificial Worlds – and How It Promises to Transform Society“.

US cover of Snow Crash

VR reached very few people outside the lab. Medical students may have been operating on virtual patients before tackling the real thing, but for most people’s only experience was a one-off use of a bulky VR helmet to gaze out on jagged, jittery stereoscopic renderings of chequerboard floors and monochromatic skies.

The lab has been a busy place for the last couple of decades. The most recent Journal of Virtual Worlds Research, The Metaverse Assembled, presents peer-reviewed papers and advertises the Virtual Goods Forum in London. Does this intersection of the physical and the virtual have the potential to benefit us further ?

Augmented Reality, by which I’m thinking about overlaying digital information onto what your camera is showing you, is not new but hasn’t been accessible or applicable to most people so far. Head Up Displays have been the provinice of the combat helicopter pilot rather than the suburban utility vehicle driver.

US Navy pilot's HUD

One form of AR that people have been exposed to recently is the type pushed by marketers whereby a piece of software allows their products to be cleverly overlaid on a blocky symbol when viewed through your camera’s phone. This requires the user to download and print the symbol, then download, install and run the software, then activate the camera in your phone or other device, then enjoy the augmentation. It’s clever, but the only thing that can be augmented is a specific blocky symbol that has to be physically produced.

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AR holds more potential if augments the world that we already have around us informatively. The blocky-symbol AR system nearly works but needs a few important adjustments. We need

  • a device which knows where it is
  • and what’s in front of it
  • and what information to add to the picture
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These glasses are the evolved descendents of the bulky VR helmets of the past and another sci-fi tie in : Willam Gibson’s novel Virtual Light had an artifact similar to these in the plot. Most people are going to use a mobile phone equipped with a camera and GPS because they already have one, maybe alongside products made by companies like Vuzix.

We have access to the personal hardware for AR. Making it location aware has been a bit hit and miss so far. Our devices know, most of the time, in most places, roughly where they are. Mobile GPS is generally quite useful, but prone to lose contact with the satellite constellation when you really need it, when you’re in the centre of a city and surrounded by skyscrapers. Traces from GPS devices always make it look like I’m jumping wildly about rather than walking or driving from A to B.

The next generation of GPS satellites are in orbit now so maybe the way that the device is located will improve. Like the first generation, these satellites are shared between military and civilian audiences.

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The military look to be developing some interesting applications (here are concept sketches for the proposed iARM combat AR system) but, like previous incarnations of AR, these don’t seem that applicable to most people. Am I missing out by not seeing Main Street in infrared and ultraviolet ?

The final piece that makes all this relevant is the augmentation, the addition of relevant information to the location aware device that improves for the user the context of the geospatial and visual information. It’s really up to us to design this part.

Without military grade funding, ARDevCamp “believe AR must be fundamentally open, interoperable, extensible, and accessible to all, so that it can create the kinds of opportunities for expressiveness, communication, business and social good that we enjoy on the web and Internet today”. That sounds like a more useful approach to utilising the vast quantity of information that we can gather, sense and produce.

Dutch venture Layar are tying all the threads together in an accessible way with their reality browser for iPhone 3GS and Android phones. @AugmentedPlanet noticed that “Layar developers are making money by selling paid layers”, and information marketplaces like Infochimps will no doubt start to offer geotagged data for use by AR systems.

We might even consider augmenting our perception of the world around us rather than making do with a flat, rectangular version. Would 360 degree vision be useful ?

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The main question is no longer whether reality can be augmented as sci-fi suggested but whether people want their reality to be augmented and if so in what way.

Which systems will people adopt and which will be ignored ?

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May 27

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Jesse Schell’s half-hour talk to DICE 2010 took place in the setting of a gaming conference, but equally reaches designers, business owners, Facebook users and more.

He demonstrates how gaming is becoming ubiquitous and has a stab at explaining why, pointing out what a few of the surprise hits of the last few years had in common. He extrapolates from loyalty cards and coffee shop stamps to a future where every action and interaction is monitored and analysed by advertisers, and finally argues how this has the potential to be a good thing.

It’s really down to how people build the systems, he claims, how the designers approach the problem.

Successful systems can result when the rule book is disregarded, but are unlikely to be built from bad designs.

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May 15

All of the software used here is open source.  From production to publication, open source software provides very powerful capability.

Outside the world of web application development, a good demonstration of this capability can be found in the field of 3D graphics.  Proprietary 3D graphics software is expensive because it’s not trivial to produce, maintain, support or develop.  The open source community have taken on the challenge and Blender has achieved a respectable level of maturity.  I’m looking forward to a similar level of polish on open source digital audio workstations.

Sintel is an open movie that demonstrates Blender’s capabilities.

http://www.vimeo.com/11721242

I’m looking forward to the Blender effects in Project London as it has both kinds of film ingredient, robots AND explosions.

http://www.vimeo.com/10370567

Adding videos to this page was made simple by Viper’s Video Quicktags

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May 10

When I found out that The Chilli Jam Man didn’t have a website, I was delighted.  As a new start up concentrating on getting a product to market, there was neither time nor budget.

By working resourcefully with open source solutions and concentrating on priorities, we quickly established a presence online offering a basic ordering system and a few pages of information about the products and the company.

As is usual for start-up, change is the only constant.  By focussing on functionality, the site remained adaptable and we were able to be proactive when we encountered the inevitable changes and surprises.

Basic SEO work was fruitful quite quickly, and by including the site address everywhere possible, we saw a steady increase in traffic and sales.  We planned a second phase for the site with concrete reactions and opinions from customers, stockists and many others.

As the number of stockists and outlets grew the labels had to change to accommodate more detailed product information.  We took the opportunity to brand the label with an eye on promotional materials, retail presence and the website.

We knew that people were looking to locate stockists and events at the site, so Google maps were a natural presentation choice.

After working with the owner to update and change the information on the site during the first phase, it was clear what administrative tools should be provided.  These were produced in the second phase and the owner can now perform the lion’s share of updates and changes through secure web pages.

The Chilli Jam Man is “****ing loving the new site”.

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